Telling Your Story

Participants will:

  • Identify the range of possible sources for data points to use in telling a positive story.
  • Use the templates provided to develop tools that can be used in garnering support for the school.

Note: This was conceptualized as a 90-minute workshop; however, you can modify the timeline to meet the needs of the audience.

Materials Needed:

  • The School Fact Sheet tool
  • The Elevator Speech tool
  • The Proposal Segment tool

Note: Participants should be asked in advance to bring school data with them to the session.





  1. Review goals for the session and reasons that schools might want or need to tell their own story (e.g., alternate data sources may provide a fuller picture of life at the school; the school may measure success in alternate ways, etc.).
  2. Have participants seated in small groups at tables. School and/or district-specific data should be distributed or taken out.

10 Minutes

Work Time 


  1. Each small group should work together to examine their existing data and select two or more data points that they would like to know more about.
  2. Groups should share their data points with each other and provide feedback (What is the data point? What is the data source? Why are these the most important to celebrate?).
  3. Circulate and assist in this process.
  4. Ask participants to pair up and provide feedback to each other on the selected problem.

25 Minutes

  1. Share the four templates for telling the school’s story, walking participants through the differences and similarities of each template. Encourage schools to prepare all four for use in garnering support for their school:
    1. Fact sheet: Useful for sharing with stakeholders or funders as a printed, easily accessible summary of the school
    2. Elevator speech: Useful for on-the-spot conversations with stakeholders or funders
    3. PowerPoint presentation: Useful for more formal presentations to stakeholders or funders
    4. Proposal segment: Useful for including data in grants or funding proposals
  2. Each small group should select one of the four templates and begin filling it in, using their own data.

30 Minutes



  1. Select four groups to present their draft in its current state. Each group will have five minutes to present their story and receive feedback.
  2. Explain expectations or ways that this work will be used in the future (this will vary depending on overall scope of work).

25 Minutes

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